{"id":417,"date":"2026-04-08T14:03:24","date_gmt":"2026-04-08T14:03:24","guid":{"rendered":"https:\/\/poznayu.com\/en\/?p=417"},"modified":"2026-04-08T14:03:44","modified_gmt":"2026-04-08T14:03:44","slug":"choosing-the-right-url-version-www-slash-and-https","status":"publish","type":"post","link":"https:\/\/poznayu.com\/en\/choosing-the-right-url-version-www-slash-and-https\/","title":{"rendered":"Choosing the Right URL Version: www, Slash, and HTTPS"},"content":{"rendered":"<div style='text-align:right' class='yasr-auto-insert-visitor'><\/div><p data-start=\"196\" data-end=\"566\">Every site owner eventually runs into the same question: which version of the address should be the main one? With www or without it, with a slash at the end or without, on http or on https? That affects not just how your links look, but also how search engines index pages, whether they pass authority correctly, and whether that authority gets split across duplicates.<\/p>\n<p data-start=\"196\" data-end=\"566\"><!--more--><\/p>\n<p data-start=\"568\" data-end=\"719\">In this article, I will break down each variation, show the difference with examples, and give you simple rules for choosing one consistent URL format.<\/p>\n<p data-section-id=\"ggns0o\" data-start=\"721\" data-end=\"778\"><strong>In Simple Terms: Why a Site Can Exist in Four Versions<\/strong><\/p>\n<p data-start=\"780\" data-end=\"853\">Imagine your site has several identical doors leading into the same room:<\/p>\n<ul>\n<li data-start=\"855\" data-end=\"974\">One door is called <code data-start=\"874\" data-end=\"884\">site.com<\/code>, another is <code data-start=\"897\" data-end=\"911\">www.site.com<\/code>, a third is <code data-start=\"924\" data-end=\"935\">site.com\/<\/code>, and the fourth is <code data-start=\"955\" data-end=\"973\">https:\/\/site.com<\/code>.<\/li>\n<\/ul>\n<p data-start=\"976\" data-end=\"1170\">Users and search engines can come in through any of them, but the room is still the same. If you do not close the extra doors, authority gets spread out and duplicates show up in search results.<\/p>\n<p data-start=\"1172\" data-end=\"1314\">Your job is to keep one main door and redirect the others to it with a 301 redirect. That keeps rankings intact and avoids confusing visitors.<\/p>\n<h2 data-section-id=\"rr73pt\" data-start=\"1316\" data-end=\"1363\">www or non-www: which one should you choose?<\/h2>\n<p data-start=\"1365\" data-end=\"1575\">The www version (for example, <code data-start=\"1395\" data-end=\"1412\">www.example.com<\/code>) and the non-www version (<code data-start=\"1439\" data-end=\"1452\">example.com<\/code>) can technically point to the same site, but search engines treat them as different addresses unless redirects are set up.<\/p>\n<p data-start=\"1577\" data-end=\"1799\">In the past, www was added to show that it was a web server, unlike <code data-start=\"1645\" data-end=\"1662\">ftp.example.com<\/code> or <code data-start=\"1666\" data-end=\"1684\">mail.example.com<\/code>. Today it is mostly a tradition. Most modern projects choose non-www because it is shorter and easier to remember.<\/p>\n<p data-start=\"1801\" data-end=\"1821\"><strong>Examples of non-www:<\/strong><\/p>\n<ul>\n<li data-start=\"1823\" data-end=\"1885\"><code data-start=\"1823\" data-end=\"1844\">https:\/\/poznayu.com<\/code> \u2014 the site\u2019s main address without <code data-start=\"1879\" data-end=\"1884\">www<\/code>.<\/li>\n<li data-start=\"1887\" data-end=\"1951\"><code data-start=\"1887\" data-end=\"1907\">https:\/\/yandex.com<\/code> \u2014 the search engine uses a non-www version.<\/li>\n<\/ul>\n<p data-start=\"1953\" data-end=\"1969\"><strong>Examples of www:<\/strong><\/p>\n<ul>\n<li data-start=\"1971\" data-end=\"2026\"><code data-start=\"1971\" data-end=\"1995\">https:\/\/www.google.com<\/code> \u2014 Google uses the www version.<\/li>\n<li data-start=\"2028\" data-end=\"2075\"><code data-start=\"2028\" data-end=\"2054\">https:\/\/www.facebook.com<\/code> \u2014 Facebook does too.<\/li>\n<\/ul>\n<p data-start=\"2077\" data-end=\"2280\">What should you choose? If you are starting a new project, go with non-www.\u00a0If you already have links pointing to the www version, just set up a 301 redirect from www to non-www, or the other way around.<\/p>\n<p data-start=\"2282\" data-end=\"2322\">The important thing is to be consistent.<\/p>\n<h2 data-section-id=\"d831k7\" data-start=\"2324\" data-end=\"2363\">Trailing slash \u2014 with or without it?<\/h2>\n<p data-start=\"2365\" data-end=\"2563\">A trailing slash is the slash at the end of a URL, like <code data-start=\"2421\" data-end=\"2440\">site.com\/catalog\/<\/code> versus <code data-start=\"2448\" data-end=\"2466\">site.com\/catalog<\/code>. From a file-system perspective, the slash can mean a directory, while no slash can mean a file.<\/p>\n<p data-start=\"2565\" data-end=\"2703\">For a web server, those are different requests. If the same content is available under both versions, search engines see duplicates again.<\/p>\n<p data-start=\"2705\" data-end=\"2736\">Examples with a trailing slash:<\/p>\n<ul>\n<li data-start=\"2738\" data-end=\"2828\"><code data-start=\"2738\" data-end=\"2765\">https:\/\/poznayu.com\/page\/<\/code> \u2014 a section page with a slash<\/li>\n<li data-start=\"2830\" data-end=\"2898\"><code data-start=\"2830\" data-end=\"2866\">https:\/\/en.wikipedia.org\/wiki\/URL\/<\/code> \u2014 Wikipedia often uses a slash.<\/li>\n<\/ul>\n<p data-start=\"2900\" data-end=\"2934\">Examples without a trailing slash:<\/p>\n<ul>\n<li data-start=\"2936\" data-end=\"3001\"><code data-start=\"2936\" data-end=\"2968\">https:\/\/habr.com\/post\/12345<\/code> \u2014 Habr articles without a slash.<\/li>\n<\/ul>\n<p data-start=\"3003\" data-end=\"3159\">General rule: for the homepage (<code data-start=\"3035\" data-end=\"3045\">site.com<\/code>), you do not need a slash \u2014 that is the root. For nested folders and sections, it is better to pick one standard.<\/p>\n<p data-start=\"3161\" data-end=\"3420\">If you have a static site with real files (<code data-start=\"3204\" data-end=\"3216\">index.html<\/code>), then <code data-start=\"3224\" data-end=\"3239\">site.com\/page<\/code> and <code data-start=\"3244\" data-end=\"3260\">site.com\/page\/<\/code> may point to different files or to the same one. Modern CMS platforms like WordPress and Joomla usually add the slash to category URLs and remove it for posts.<\/p>\n<p data-start=\"3422\" data-end=\"3485\">Pick one scheme and redirect the other version to the main one.<\/p>\n<h2 data-section-id=\"u8p39h\" data-start=\"3487\" data-end=\"3524\">http \u2192 https: security comes first<\/h2>\n<p data-start=\"3526\" data-end=\"3787\">The <code data-start=\"3530\" data-end=\"3537\">https<\/code> protocol is the secure version of <code data-start=\"3572\" data-end=\"3578\">http<\/code>, and it encrypts the data between the browser and the server. Since 2014, Google has officially used HTTPS as a ranking signal. Without HTTPS, browsers show a \u201cNot secure\u201d warning, which scares visitors away.<\/p>\n<p data-start=\"3789\" data-end=\"3910\">That is why today every site should run on HTTPS, and the HTTP version should be redirected to HTTPS with a 301 redirect.<\/p>\n<p data-start=\"3912\" data-end=\"3942\"><strong>Correct http \u2192 https examples:<\/strong><\/p>\n<ul>\n<li data-start=\"3944\" data-end=\"4018\"><code data-start=\"3944\" data-end=\"3964\">http:\/\/poznayu.com<\/code> \u2192 <code data-start=\"3967\" data-end=\"3988\">https:\/\/poznayu.com<\/code> (redirected via <code data-start=\"4005\" data-end=\"4016\">.htaccess<\/code>).<\/li>\n<li data-start=\"4020\" data-end=\"4097\"><code data-start=\"4020\" data-end=\"4044\">http:\/\/www.poznayu.com<\/code> \u2192 <code data-start=\"4047\" data-end=\"4072\">https:\/\/www.poznayu.com<\/code> (if you had chosen www).<\/li>\n<\/ul>\n<p data-start=\"4099\" data-end=\"4131\"><strong>Wrong examples (what not to do):<\/strong><\/p>\n<ul>\n<li data-start=\"4133\" data-end=\"4232\">Leaving HTTP accessible without a redirect \u2014 users will see a warning about an insecure connection.<\/li>\n<li data-start=\"4234\" data-end=\"4313\">Having both HTTP and HTTPS versions live without redirects \u2014 duplicate content.<\/li>\n<\/ul>\n<p data-start=\"4315\" data-end=\"4548\">To move to HTTPS, you need an SSL certificate, for example a free one from Let\u2019s Encrypt, and you need to configure the server. After that, make sure all internal links point to HTTPS, and update the address in Google Search Console.<\/p>\n<h2 data-section-id=\"x4rr0w\" data-start=\"4550\" data-end=\"4584\">Comparison table of URL options<\/h2>\n<p data-start=\"4586\" data-end=\"4698\">Below is a table that will help you quickly understand which combinations exist and how to handle them properly.<\/p>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table data-start=\"4700\" data-end=\"5320\" class=\"w-fit min-w-(--thread-content-width)\">\n<thead data-start=\"4700\" data-end=\"4743\">\n<tr data-start=\"4700\" data-end=\"4743\">\n<th data-start=\"4700\" data-end=\"4713\" data-col-size=\"sm\" class=\"\">Source URL<\/th>\n<th data-start=\"4713\" data-end=\"4723\" data-col-size=\"md\" class=\"\">Problem<\/th>\n<th data-start=\"4723\" data-end=\"4743\" data-col-size=\"md\" class=\"\">Correct solution<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"4758\" data-end=\"5320\">\n<tr data-start=\"4758\" data-end=\"4826\">\n<td data-start=\"4758\" data-end=\"4778\" data-col-size=\"sm\"><code data-start=\"4760\" data-end=\"4777\">http:\/\/site.com<\/code><\/td>\n<td data-start=\"4778\" data-end=\"4798\" data-col-size=\"md\">Insecure protocol<\/td>\n<td data-start=\"4798\" data-end=\"4826\" data-col-size=\"md\">301 \u2192 <code data-start=\"4806\" data-end=\"4824\">https:\/\/site.com<\/code><\/td>\n<\/tr>\n<tr data-start=\"4827\" data-end=\"4924\">\n<td data-start=\"4827\" data-end=\"4851\" data-col-size=\"sm\"><code data-start=\"4829\" data-end=\"4850\">http:\/\/www.site.com<\/code><\/td>\n<td data-start=\"4851\" data-end=\"4868\" data-col-size=\"md\">www + insecure<\/td>\n<td data-start=\"4868\" data-end=\"4924\" data-col-size=\"md\">301 \u2192 <code data-start=\"4876\" data-end=\"4894\">https:\/\/site.com<\/code> (or <code data-start=\"4899\" data-end=\"4921\">https:\/\/www.site.com<\/code>)<\/td>\n<\/tr>\n<tr data-start=\"4925\" data-end=\"5036\">\n<td data-start=\"4925\" data-end=\"4946\" data-col-size=\"sm\"><code data-start=\"4927\" data-end=\"4945\">https:\/\/site.com<\/code><\/td>\n<td data-start=\"4946\" data-end=\"4984\" data-col-size=\"md\">Main version (if you chose non-www)<\/td>\n<td data-start=\"4984\" data-end=\"5036\" data-col-size=\"md\">Leave it as is, redirect the other versions here<\/td>\n<\/tr>\n<tr data-start=\"5037\" data-end=\"5133\">\n<td data-start=\"5037\" data-end=\"5062\" data-col-size=\"sm\"><code data-start=\"5039\" data-end=\"5061\">https:\/\/www.site.com<\/code><\/td>\n<td data-start=\"5062\" data-end=\"5096\" data-col-size=\"md\">Main version (if you chose www)<\/td>\n<td data-start=\"5096\" data-end=\"5133\" data-col-size=\"md\">Leave it as is, redirect the rest<\/td>\n<\/tr>\n<tr data-start=\"5134\" data-end=\"5214\">\n<td data-start=\"5134\" data-end=\"5156\" data-col-size=\"sm\"><code data-start=\"5136\" data-end=\"5155\">https:\/\/site.com\/<\/code><\/td>\n<td data-start=\"5156\" data-end=\"5186\" data-col-size=\"md\">Extra slash on the homepage<\/td>\n<td data-start=\"5186\" data-end=\"5214\" data-col-size=\"md\">301 \u2192 <code data-start=\"5194\" data-end=\"5212\">https:\/\/site.com<\/code><\/td>\n<\/tr>\n<tr data-start=\"5215\" data-end=\"5320\">\n<td data-start=\"5215\" data-end=\"5242\" data-col-size=\"sm\"><code data-start=\"5217\" data-end=\"5241\">https:\/\/site.com\/page\/<\/code><\/td>\n<td data-start=\"5242\" data-end=\"5287\" data-col-size=\"md\">A page with a slash, if you chose no slash<\/td>\n<td data-start=\"5287\" data-end=\"5320\" data-col-size=\"md\">301 \u2192 <code data-start=\"5295\" data-end=\"5318\">https:\/\/site.com\/page<\/code><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p data-section-id=\"4sglsu\" data-start=\"5322\" data-end=\"5378\"><strong>How do you choose one version? A step-by-step method:<\/strong><\/p>\n<ol>\n<li data-start=\"5380\" data-end=\"6247\">Decide whether you want www or not. I recommend non-www because it is shorter and more modern. If you have an older project with many external links pointing to www, keep www.<\/li>\n<li data-start=\"5380\" data-end=\"6247\">Choose your slash policy. For the homepage, a slash is not needed. For internal pages, follow your CMS standard. For example, WordPress adds a slash to categories but not to posts. That is normal. The main thing is that one URL should not have two versions.<\/li>\n<li data-start=\"5380\" data-end=\"6247\">Make sure HTTPS is enabled. That is non-negotiable. SSL certificates are free, and the SEO and trust benefits are obvious.<\/li>\n<li data-start=\"5380\" data-end=\"6247\">Set up 301 redirects from the non-canonical versions to the main one. In Apache (<code data-start=\"6024\" data-end=\"6035\">.htaccess<\/code>), this is done with <code data-start=\"6056\" data-end=\"6066\">Redirect<\/code> or <code data-start=\"6070\" data-end=\"6083\">RewriteRule<\/code>; in Nginx, use <code data-start=\"6099\" data-end=\"6111\">return 301<\/code>.<\/li>\n<li data-start=\"5380\" data-end=\"6247\">Check your redirects with webmaster tools or online services. Make sure there are no chains, such as <code data-start=\"6216\" data-end=\"6246\">http \u2192 https \u2192 www \u2192 non-www<\/code>.<\/li>\n<\/ol>\n<p data-start=\"6249\" data-end=\"6463\">If you go deeper into SEO, from Google\u2019s point of view these options are not inherently better or worse: the search engine chooses a canonical version from the duplicate set and treats the others as alternate URLs.<\/p>\n<p data-start=\"6465\" data-end=\"6614\">So the job is not to argue with search engines, but to clearly define one main version with a permanent redirect and, when needed, <code data-start=\"6596\" data-end=\"6613\">rel=\"canonical\"<\/code>.<\/p>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table data-start=\"6616\" data-end=\"7735\" class=\"w-fit min-w-(--thread-content-width)\">\n<thead data-start=\"6616\" data-end=\"6689\">\n<tr data-start=\"6616\" data-end=\"6689\">\n<th data-start=\"6616\" data-end=\"6625\" data-col-size=\"sm\" class=\"\">Method<\/th>\n<th data-start=\"6625\" data-end=\"6653\" data-col-size=\"lg\" class=\"\">How search engines see it<\/th>\n<th data-start=\"6653\" data-end=\"6660\" data-col-size=\"md\" class=\"\">Pros<\/th>\n<th data-start=\"6660\" data-end=\"6667\" data-col-size=\"md\" class=\"\">Cons<\/th>\n<th data-start=\"6667\" data-end=\"6689\" data-col-size=\"md\" class=\"\">Practical takeaway<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"6712\" data-end=\"7735\">\n<tr data-start=\"6712\" data-end=\"7030\">\n<td data-start=\"6712\" data-end=\"6728\" data-col-size=\"sm\">www \/ non-www<\/td>\n<td data-start=\"6728\" data-end=\"6832\" data-col-size=\"lg\">These are different URLs; Google does not have to treat them as one unless you combine them yourself.<\/td>\n<td data-start=\"6832\" data-end=\"6907\" data-col-size=\"md\">You can choose one main domain and consolidate signals into one version.<\/td>\n<td data-start=\"6907\" data-end=\"6976\" data-col-size=\"md\">If both versions are live, you get duplicates and signal dilution.<\/td>\n<td data-start=\"6976\" data-end=\"7030\" data-col-size=\"md\">Pick one main version and 301 the other one to it.<\/td>\n<\/tr>\n<tr data-start=\"7031\" data-end=\"7390\">\n<td data-start=\"7031\" data-end=\"7059\" data-col-size=\"sm\">trailing slash \/ no slash<\/td>\n<td data-start=\"7059\" data-end=\"7195\" data-col-size=\"lg\">Google has historically treated URLs with and without a slash as different addresses, even though the user sees almost no difference.<\/td>\n<td data-start=\"7195\" data-end=\"7242\" data-col-size=\"md\">Lets you standardize URL structure strictly.<\/td>\n<td data-start=\"7242\" data-end=\"7321\" data-col-size=\"md\">Without a standard, it is easy to end up with two versions of the same page.<\/td>\n<td data-start=\"7321\" data-end=\"7390\" data-col-size=\"md\">Pick one format and apply it to all internal links and redirects.<\/td>\n<\/tr>\n<tr data-start=\"7391\" data-end=\"7735\">\n<td data-start=\"7391\" data-end=\"7406\" data-col-size=\"sm\">http \u2192 https<\/td>\n<td data-start=\"7406\" data-end=\"7532\" data-col-size=\"lg\">Google treats this as a site migration; HTTPS is the standard for a secure web, and the move should be done with redirects.<\/td>\n<td data-start=\"7532\" data-end=\"7584\" data-col-size=\"md\">Security, trust, and one consistent site version.<\/td>\n<td data-start=\"7584\" data-end=\"7658\" data-col-size=\"md\">If both versions stay live, you get duplicates and canonical confusion.<\/td>\n<td data-start=\"7658\" data-end=\"7735\" data-col-size=\"md\">Do the move with a 301, and fully transfer the old HTTP version to HTTPS.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p data-start=\"7737\" data-end=\"8016\">In short, search engines do not \u201cpunish\u201d you just for using www, non-www, or a slash, but they do rank and display the canonical version if you set it correctly. If you do not set it, Google will choose the canonical version itself, and that may not be the URL you actually want.<\/p>\n<ul>\n<li data-start=\"8018\" data-end=\"8352\">If you want one working setup without extra hassle, the usual approach is this: <code data-start=\"8098\" data-end=\"8112\">https:\/\/www.<\/code> or <code data-start=\"8116\" data-end=\"8126\">https:\/\/<\/code> without www, but always one standard across the entire site, with 301 redirects and matching internal links.<\/li>\n<li data-start=\"8018\" data-end=\"8352\">What matters to Google is not which version you choose, but that there is only one and that it is used everywhere.<\/li>\n<\/ul>\n<p data-start=\"8354\" data-end=\"8441\">Examples for a <code data-start=\"8369\" data-end=\"8380\">.htaccess<\/code> file to redirect from www to non-www and from http to https:<\/p>\n<div class=\"hcb_wrap\">\n<pre class=\"prism line-numbers lang-plain\" data-lang=\"Plain Text\"><code>RewriteEngine On\r\nRewriteCond %{HTTPS} off [OR]\r\nRewriteCond %{HTTP_HOST} ^www\\. [NC]\r\nRewriteRule ^(.*)$ https:\/\/poznayu.com\/$1 [R=301,L]<\/code><\/pre>\n<\/div>\n<h2 data-section-id=\"ou42vb\" data-start=\"8594\" data-end=\"8644\">Final result: examples of correctly chosen URLs<\/h2>\n<p data-start=\"8646\" data-end=\"8751\">For the site <code data-start=\"8659\" data-end=\"8672\">poznayu.com<\/code> (non-www, no slash, https), the correct main version is <code data-start=\"8729\" data-end=\"8750\">https:\/\/poznayu.com<\/code>.<\/p>\n<p data-start=\"8753\" data-end=\"8772\">All other versions:<\/p>\n<ul>\n<li data-start=\"8774\" data-end=\"8825\"><code data-start=\"8774\" data-end=\"8794\">http:\/\/poznayu.com<\/code> \u2192 301 to <code data-start=\"8804\" data-end=\"8825\">https:\/\/poznayu.com<\/code><\/li>\n<li data-start=\"8827\" data-end=\"8882\"><code data-start=\"8827\" data-end=\"8851\">http:\/\/www.poznayu.com<\/code> \u2192 301 to <code data-start=\"8861\" data-end=\"8882\">https:\/\/poznayu.com<\/code><\/li>\n<li data-start=\"8884\" data-end=\"8940\"><code data-start=\"8884\" data-end=\"8909\">https:\/\/www.poznayu.com<\/code> \u2192 301 to <code data-start=\"8919\" data-end=\"8940\">https:\/\/poznayu.com<\/code><\/li>\n<li data-start=\"8942\" data-end=\"9014\"><code data-start=\"8942\" data-end=\"8964\">https:\/\/poznayu.com\/<\/code> \u2192 301 to <code data-start=\"8974\" data-end=\"8995\">https:\/\/poznayu.com<\/code> (remove the slash)<\/li>\n<\/ul>\n<p data-start=\"9016\" data-end=\"9175\">For an internal page: <code data-start=\"9038\" data-end=\"9064\">https:\/\/poznayu.com\/page<\/code>. If someone lands on <code data-start=\"9086\" data-end=\"9113\">https:\/\/poznayu.com\/page\/<\/code>, there should be a redirect to the version without the slash.<\/p>\n<p data-start=\"9177\" data-end=\"9448\"><span style=\"text-decoration: underline;\">Remember the main point<\/span>: one consistent URL is not just about SEO, but also about usability. Users should not have to guess how to type the address, and search engines should not have to merge duplicates. Spend one hour setting up redirects, and your site will thank you.<\/p>\n<div style='text-align:right' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Every site owner eventually runs into the same question: which version of the address should be the main one? 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